About ten thousand Baby Boomers are reaching retirement age every day in the United States. At least two-thirds of these Boomers must generate funds in order to financially survive. Many more simply wish to continue working, even if it is part-time. Many are planning to start a home-based business and are asking themselves, “What type of home-based business should I pursue?” An important aspect of this decision should be a feasible exit strategy that allows transition to full retirement at some point.The obvious way to launch a home-based business is to leverage one’s work experience, contacts and expertise to create an enterprise that can be run from a home office. In most cases, this is the fastest path to success. If you enjoy what you did career-wise, this approach is an easy extension of your prior job. Planning ahead, one can even establish consulting contracts with an employer or his clients. The result can be a smooth transition with minimal cash flow impact.Many Boomers, however, wish to launch a second career in a new arena, such as opening a bed and breakfast or becoming a teacher. This takes more investigation and planning, ideally accomplished well in advance of retirement. There are ample resources on the Internet (much of it free!) to assist with this process.For older Boomers who have found themselves suddenly unemployed, time is usually of the essence. Typically, they are seeking a source of income with little start-up time. Unfortunately, finding another job is difficult for 50-plus Boomers.Many laid-off Boomers compensate by putting up a quick website and trying to leverage their experience into a consultancy business, but soon realize that this road too has a start-up period while clients are procured. Others seek “instant businesses” in the form of established multi-level marketing operations or franchises, only to discover that these too are not “slam dunks.”There is rarely an easy road to riches. Moreover, launching a home-based business is a process that is usually accompanied by anxiety and mounting credit card debt.For those who make a successful transition to operating a home-based business, there is one more important consideration. At some point, they will want to really retire or at least cut back on their involvement in the business. Then, it would be nice to have something that provides ongoing residual or passive income. This goal should be part of the upfront planning in establishing a home-based business. Otherwise, it can be a costly and often devastating afterthought.If a home-based business or franchise establishes a profitable, verifiable revenue stream from contented customers, it can usually be sold. The profits can then be invested for passive income during retirement. Again, the business plan must include this as an ultimate objective and be implemented accordingly. If the business does not generate satisfied return customers, its “good will” value is minimal and finding a buyer or achieving a good sales price will prove difficult.There are other ways to generate passive income from home-based businesses. Membership and subscription-type businesses are good ongoing revenue generators. So are royalties from self-published eBooks. And carefully-screened MLM opportunities can yield continuing income streams as well. So achieving “retirement” may be as simple as transitioning the daily operation to a buyer or someone who is hired to manage it.The lesson is clear. If you create or purchase a business, do so with the objective of creating intrinsic value that makes it possible to sell – or step back from – the operation at some point. An “exit strategy” is an important consideration for any home-based business, and older Baby Boomers should plan for this.
Real Estate Auctions – The New Land Rush
On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.
Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.
Real Estate Auctions Work in Up or Down Markets.
Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.
The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.
When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.
Evaluating Your Real Estate for Auction
Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.
Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.
Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.
Locate a Qualified Real Estate Auctioneer
Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.
Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.
You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.
Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.
Types of Real Estate Auctions
Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:
Absolute Auction
The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.
Minimum Bid Auction
Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.
Seller Confirmation or Reserve Auction
With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.
Local Business Advertising – Small Businesses and Online Advertising
Many businesses, both large and small, spend abundance on advertising on newspapers and other local business advertising. Even more money is spent when it comes to advertising on a popular channel on TV. Yet, many businesses aren’t aware or simply ignore the fact that the internet is a very powerful marketing tool with many benefits and little costs.
The main benefit of online advertising is its price. Typically, the form of online advertising that is most often used is pay-per-click. This is where a company pays a certain amount of money whenever an ad is clicked on. Doing large advertising campaigns may become a little pricey, but it is often nothing when compared to the amount paid for television advertising. The price of online advertising is brought lower every day, which means less money spent by businesses trying to market their products and services.
Online advertising can be easily targeted to ensure better results. You can make it where a different advertisement will be shown to potential customers on a gardening site than on a gaming site. Advertisements that are more relevant to a person are more likely to entice. This means more people clicking on your advertisements, and more people purchasing your products and services, or at least being aware of them.
Most offline advertising is limited to only local business advertising. Or, the advertising may only show during specific times. Yet, online advertising is shown to potential customers and clients every day at every time of day. It doesn’t matter if these potential customers live in the USA or if they live in China. Because of this, you will find that more people are being exposed to your products. You will also receive a wider variety of customers or clients with different personalities and interests.
For small businesses that don’t have much money to invest in advertising, they can easily use email marketing to garner more customers or clients. Email marketing is where companies send useful emails that both inform the reader and entice the reader into purchasing their products or services. Companies may need to hire someone to write emails that encourage converts, but other than that, there are no other major costs.